Here is my original sketch for my production companies logo. Seen as a lot of my work is inspired by japanese culture, anime and manga, i thought i would dedicate the logo in some way to the style or culture. i immedaitely thought of using a word and translating it to japanese and using that. i also looked at different Kanji symbols that i could use. In the end i used the word for crazy which is Muchuu. as i thought the word sounded quite cool. When designing the lettering i again thought back to japanese culture, and their 'Kawaii' culture, Kawaii meaning cute, and all things round, big eyed and cuddly looking. so i went for a soft bubbly bold font that's loose and curvy and bends round like a rainbow, further refering to kiddy things.
I wanted the colours of the logo to represent cuteness and fun and colour, so i went for a bright colourful palette and multicoloured lettering, again to refere to the kiddish look.
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