Advertising Poster

This is The advertising poster for my animated short film. Much like the short film you don't really know what's going on. i didn't want to include the antagonist in the poster design as I didn't want to make it seem as it was real, or did live. The whole idea behind the design, is he's falling or being dragged further and further away from the truth. He his reaching out and trying to grab the question mark, which i've used a representative for the truth, or answers. The colour scheme i wanted to try and match that of the short film, i just went one up from the whole look of the short film. The background colours (purple and green), are both opposites on the colour charts and therefore work well together which is why i chose them, i just selected a shade of that colour that matched the palette that i'm working with for this project.

I made various question marks and dotted them around the page as a floating selection, so that I could then drag them in one direction slightly so that the white background colour comes through and you kind of distinguish that it's a question mark. I also produced the writing saying 'question mark' as a floating selection, this allowed me to colour the writing in, but only where i wanted too, so i purposely left parts of the writing out so you can't quite make out the whole word unless you look at the other parts dotted around and make sense out of it. During this process i also made sure it looked like some of the text went behind the man as well as in front so that it gives a sense that he is surrounded by question. I added the logo of my fictitious production company in the bottom left of the poster, and down the bottom in small print, some information about who it's by etc. STUDIO 90 is my personal (real life) studio i'm currently trying to get up and running and spreading it's name. so i thought i'd throw that in for some exposure ;)